Bobby co-founded Life Innovators in 2018 and has been President and CEO since its inception.
Bobby was formerly Senior Vice President and Head of Life Insurance and Annuity Product Development and Pricing at Brighthouse Financial and Vice President of Life Product Development at MetLife.
Prior to joining MetLife in 2013, Bobby was a consultant to life insurers, distributors and high-end agents. He is the third generation of his family to work in life insurance.
He is also the Executive Editor of The Life Product Review and The Annuity Edge. Bobby is a regular keynote speaker at corporate and industry events.
Marshall is an Actuary who is experienced in life and annuity pricing, administration, and corporate model development.
Marshall joined Life Innovators in 2022 having previously worked at FIS as a Senior Managing Consultant for the actuarial modeling software Prophet, working on all facets of Life and Annuity actuarial modeling.
Prior to joining FIS, Marshall was an Actuarial Consultant with Brighthouse Financial and MetLife in a life pricing role, with responsibilities in modeling and managing the testing of the administration and illustration systems for all life insurance products.
Marshall received his ASA designation in 2019 and is working towards becoming an FSA.
Sam joined Life Innovators as Head of Sales & Marketing in June of 2022. Prior to joining Life Innovators, Sam led the sales, marketing and recruiting efforts for GPIS, an independent marketing organization distributing fixed annuities and life insurance.
Sam spent a large portion of his career at Athene, most recently as a Regional Vice President covering the Broker/Dealer distribution channel. Prior to that, he worked as Director & Relationship Manager in Athene’s IMO distribution channel.
He started his career as a Sales Consultant with FactSet, a financial data, analytics & software company, covering the fixed income vertical.
Sam holds his Life license and is a Retirement Income Certified Professional (RICP®) through the American College of Financial Services.
Steve has worked in the insurance industry since 1988 in a wide variety of roles. He spent his last 10 years on the carrier side as Vice President of Product and Pricing for OneAmerica Financial Partners, a role in which he led the life, combination, and annuity pricing and product development for the company’s Individual Life and Financial Services division.
He added Risk Management to his title during the last two years, after he brought the company’s individual underwriting team under his leadership. In that role, Steve also led the illustrations team, coordinated reinsurance for all products, and managed the experience studies group.
Steve is a Fellow in the Society of Actuaries and is also a licensed high school basketball official in the state of Indiana.
Jon is an Actuary that joined Life Innovators as Senior Director of Product in 2024. Prior to Life Innovators, Jon worked for several years as a Senior Consulting Actuary at Securian Financial, focusing primarily on the design, pricing, implementation, and inforce management of annuity products.
During his time at Securian, Jon worked extensively with internal sales teams and external distribution partners to provide education on existing products and shape the strategy of future product initiatives. His experience collaborating with marketing, systems, legal, new business, and service teams has contributed to a deep and well-rounded understanding of the annuity product life cycle.
Jon is a Fellow in the Society of Actuaries, a Chartered Enterprise Risk Analyst, and a member of the American Academy of Actuaries.
